News from today:
Storytelling! The Instagram platform and Facebook have both opened up stories platforms. Instagram stories are catching so much traction right now, they’re outweighing the Instagram organic timeline, so it’s key for you to show your presence in Instagram.
Facebook is struggling with the story platform but you know they’re doing work daily to improve it. Yesterday they rolled out a feature where stories can collaborate with groups and events into a single story. Check out that feature and see how to pull your attendees and group members into a single published social story on the Facebook platform.
Dr. Kasie Whitener is the President of Clemson Road Consulting and has more than 15 years’ experience in business process documentation, re-engineering, and analysis. She coaches process redesign and conducts strategic planning and learning initiatives. She has degrees from Clemson, Winthrop, and Capella Universities. She’s a competitive swimmer, runner, and co-organizer for 1 Million Cups Columbia. She’s also a fiction writer and member of South Carolina Writers’ Association.
We met at 1 Million Cups and I was introduced through the El Paso chapter where I was an active participant and scheduled to present. A family tragedy brought me back to Columbia and when I returned, I sought that 1MC crowd and presented E2P Media there a few weeks back. The most important thing about 1MC Columbia, Kasie says, is that people feel included and feel like the people in the room want you to succeed and support you.
E2P Media is taking advantage of multiple free platforms to reach a large audience. Kasie tweeted during our conversation and we used the hashtag #e2pTalk to pull those questions and comments in.
Some key takeaways from our interview today:
“Being good at sales is not selling. Just showing value.”
Elite helps Kasie feel better about not being good at sales. Kasie says sales is habit. If she can do the same activities over and over, she’ll get traction. Calls, meetings, follow-ups, and introductions over and over will bring people to the table, into the conversation and introduce what you can do for them.
Kasie says three things have helped her fix her sales methodology:
If it’s been done before, then I can do it.
Elite claims that’s worth the gamble. Believing you can compete with others who have achieved what you want to achieve is a way to motivate yourself.
Kasie claims what she’s accomplished is her own journey as yours is your own journey. Comparing the two is irrelevant. The way you can position yourself to take advantage of opportunities, that’s unique to your own talents and achievements.
Listen to the Podcast to hear the entire debate.
“I want to encourage (people to achieve). By all means, do the very best you possibly can. Recognize where your opportunities are going to be. Go after the thing that you want. Dream chaser, my God, we don’t have but one life to live, right? Don’t waste your time doing what other people tell you to do. Go out and do what you think is the right thing to. The flip side of that is just because I can do it doesn’t mean everyone else can. It’s not your path. It’s not your journey, it’s mine.” -- Kasie
Entrepreneurship is like running:
“When I go out for runs, there’s a mantra in my head: If it was easy everyone would do it.”
There are two things I love about running. Number one, that feeling of “I want to run,” like when you really want to run today. Then you get out there and you do it and it sucks. But then you have “I ran,” which is the part where you’re all proud of what you were able to do. Like, I ran eight miles today.
Entrepreneurship is the same. “I want to do a business,” or “I have an idea,” or “I want to be an entrepreneur.” But the ‘running’ is hard and a lot of people get beat up real bad in the run.
It’s so glamourous to say, “I’m a serial entrepreneur,” and “I sold my first company for BLAH.” So like, “I ran nine miles,” and the way you feel is beaten up. Ice bath, swollen feet, thirsty. It’s great to be after the run but it’s not glamourous.
The I ran is so beautiful that everyone wants to be able to say, “I ran,” but the run itself, is hard.
The process, the hustle, the customers, the sales, the finances, the risk my family and I took to invest in this, all of those things are the run. We want to tell other people at 1 Million Cups that, “You’re running right now and it sucks, and we understand, but keep going, and you’ll get to ‘I ran’ eventually.”
Fall in love with the run. It’s the process. If you fall in love with the run and the hurt and the pain and the setbacks and the losses, you’ll keep running because you fell in love with the work it takes to get to ‘I ran.’
If I just keep running, it won’t hurt so bad. The strength is there, the endurance is there, and you’re less likely to quit. In a business, you’ve seen this sales spiral, this marketing challenge, it’s like hitting this endurance piece in business, I can get past those things that would have taken me out before. Fall in love with what you’re already done and what you’ve already learned and you’ll have the confidence to keep doing and learning.
Listen to the Podcast to hear the entire episode.
Question of the day: We compared entrepreneurship to running on this show. What activity would you compare your entrepreneurial journey to? Please share your thoughts in the comments.
We kicked off Season 1 Episode 001 with Mr. Ron Harvey. A retired veteran and VP of Global Core Strategies Consulting. He is a certified coach of ICF and a John Maxwell Team Member.
In this episode, we discussed the importance of “Effective Leadership” and its importance to the amount of value you bring as a business owner to your community. He also tells how to overcome challenges you may face in traditional business and personal lessons learned. From this insightful conversation, you may begin to evaluate the effectiveness of your own leadership and its effect on the amount of value YOU give to your very own community.
So, let’s dive right into the very reason you may have decided to read this post. You are wondering how exactly will this podcast help me in MY business? Well, I’m glad you asked! The very reason for starting our Podcast was to spread the knowledge we learned to each listener who may or may not own a business. We found ourselves in the middle of the most amazing discussions amongst some very influential people and instantly wanted to share.
The first of whom was Mr. Ron Harvey. A 21-year veteran who was not native to the Columbia, SC area, took a chance. When his job wanted him to relocate and his family did not, his decision went against the grain. He walked away.
“I was working in a government position and I was doing really well. And the company made a conscious decision that was best for them. That they were going to relocate. And my family and I decided we did not want to relocate. We wanted to make Columbia our home...at that point we had to make a conscious decision.”
He then went on to explain how his prior service in the military had prepared him to create positive and effective executive level leaders; and used it as the fuel to begin his new business venture. With no clients and his job forfeited, he says faith and work allowed him to stay the course.
As the owners of E2P Media which host E2P Media Business Talk Radio, we could relate in more aspects that one. It was a nice moment to connect with a fellow business owner and veteran in the area who understood the difficulties of walking away from a “sure thing” to live your dream.
Mr. Harvey then went on to discuss his passion….his ability to assess the value of a company to its organization, and that organization’s effectiveness in giving a quality solution to a client’s problem.
“There’s a LinkedIn survey that’s out that says 82% of companies don’t have solid plan in place for developing future leaders.”
How scary is that? To know that most companies are not built to groom its future leaders for successfully running companies that employ hundreds to thousands of people. This is where Mr. Harvey’s company steps in to help. “We work with organizations at the executive levels and ask, what are you INTENTIONALLY doing to set people up for success?” “If people had to choose you as a leader…would they?”
So right now, do a self-analysis and ask yourself this very question. If your response was the same as our host Mr. Elite Pierre’s, you may want to keep reading. Listen to host’s response here.
While a lot of us find ourselves saying the same thing as Mr. Pierre, Mr. Harvey had a valid point. Hope is not a valid course of action. You cannot give hope any directions or constructive criticism.
Global Core Strategies helps you assess what steps are needed to achieve that goal. The goal of being a leader that was chosen by his or her people. “Grow yourself first. Invest in yourself. Don’t rely on what you knew 10 years ago and expect for you to be an awesome leader today.” says Mr. Harvey. He also says to work on specific areas in leadership to strengthen your ability to lead. For him, it was his skill set and attitude. Identify where you could use the growth in your own business or personal life. Could you practice better communication skills? Or could you have better organizational and time management skills? What are you doing on a consistent, daily basis to ensure your proficiency in the areas that need improvement?
After this in-depth conversation, you are forced to evaluate how your organization needs you to show up and lead versus the way you want to or think you know how to do. Sometimes showing that you are in tune with your organization’s needs, opens the door to effectively serve your people. It’s not about you, or what you want, or need when you are depending on other people to smoothly operate within the company. “Leadership is not about being in charge. It’s about the people who have been entrusted to your charge.”
Wrapping up the interview it begs us to question what impact are you striving for at your current company? What difference do you want your business to make in your community? Do you want to employ a few people? Do you just want to become wealthy? Do you want to help your community have better educational programs for young entrepreneurs? Whatever drove you to start your journey as an entrepreneur, you must remember that where you build your foundation and HOW you build your foundation will determine the quality and stability of the organization you choose to build. Are you striving for an impact in the community that will outlive you? Mr. Harvey then asked the most jaw dropping question of the night, “Do you want to become a legend or create a legacy?”
You could hear the excitement and awe in Mr. Pierre’s voice as that question rung loudly in the studio. So, I’ll leave you to ponder the question. In your journey, right now, are you striving for legend or legacy?
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Most new customers research your business online to find customer reviews before deciding to do business with you. High ratings will help your business get noticed by prospective customers. Customer reviews are critical to a business’ success.
“I didn’t know my business’ online reputation was such a big deal.”
Things that are said about your business on or offline are important. Let’s take a look at some statistics.
According to recent studies on the importance of online reputation, we discovered that:
90 percent of consumers trust opinions posted online by other consumers.
70 percent of consumers trust brand recommendations from friends and family.
70 percent hear other consumers’ experience online.
65 percent learn about brands’ products and/or services online.
53 percent compliment brands online.
50 percent express concerns or complaints about brands online.
“What are the best practices to getting customer reviews?”
I’ll answer that question with a question… When are your customers the happiest?
When they use your product/service of course! There are a variety of review sites (e.g. Google, Yelp, Facebook, Trip Advisor) where your customers can leave your business reviews. Have you tried adding your review sites to your customers receipts? These can be links, QR codes or just simple text. Asking politely for honest feedback is a great way to get business reviews! Don’t hesitate to give a little incentive for leaving reviews. ;)
Always remember, nothing beats word of mouth! Encourage your customers to “Get Social” about their experience with your brand.
“So, obviously you’re telling me all this for a reason… how can E2P Media help me?”
That’s the best question I’ve heard all day! With our Marketing Solutions, you can: